sábado, 22 de marzo de 2008

"Chupa Chups tries to keep it real"



This is a new from “Catalonia Today” (17th January 2008). It talks about the company created in Catalonia in 1958 and its most famous brand: a simple sweet stuck on a stick. There’ve been created around 127 flavors and some of them are very strange, like 7UP, Pepsi, Marcilla Coffee, natural herbs, etc.
This product has always been surrounded by glamour, marketing campaigns and famous people like Dalí or the Spice Girls.
The founder of this money printer died in 2003 and in 2006 a multinational bought that brand. Now, chupa-chups is trying to survive in a very competitive world with different thoughts than the world which saw when it was born.

words/expressions learnt:
flavor (gust)
stuck ((adj.)enganxat)
stick ((n.)pal)

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